9a019db2-66a87f34.mp4

The overarching theme for DesignMarch 2026 is Connections. In a world characterized by both hyperconnectivity and disconnection, it is compelling to focus on the fundamental human need for connection – on the intricate threads that link everything and the inherent magic within these connections. Connections form the foundation of everything, they are society’s very lifeblood. A city is incomplete without its networks, a building comes to life through its relationships with people, and a garment holds significance through its wearer. Ultimately, nothing affects us unless we establish a connection with it.

DesignMarch 

Managing director of Icelandic Design and Architecture 

Anton Jónas Illugason 
chairman of the board

Hrólfur Jónsson
managing director at Vísindagarða Háskóla Íslands

Elín Hrund Þorbergsdóttir
product Design Association

Salóme Guðmundsdóttir
management consultant

Helga Ólafsdóttir
director of DesignMarch

Rúna Thors
from Iceland University of the Arts

Rebekka Guðmundsdóttir
from the city of Reykjavík 

Strik Studio
(Snorri Eldjárn, Viktor Weisshappel, Jakob Hermanns and Auður Albertsdóttir)