66°North receives recognition for best investment in design at the Icelandic Design Awards 2020
The Icelandic clothing company 66°North receives recognition for best investment in design at the Icelandic Design Awards 2020. Sigurður Hannesson, managing director of SI - the Federation of Icelandic Industries gave the award to Bjarney Harðardóttir and Helgi Rúnar Óskarsson, owners of 66°North. The company was founded in 1926 and designs high quality outdoor clothing.
From the jury
Recognition for the best investment in design in 2020 is awarded to 66°North, which was founded in 1926 to meet the vital need for workwear for fishermen and later rescue workers. The brand has developed over the years and now designs high quality outdoor clothing with a strong connection to its heritage.
The uniqueness of 66°North is without a doubt the professionalism that characterizes all levels of the brand and their ability to translate the current world, whether they are designing technical outdoor clothing, their marketing material and strategies or in experimental collaborations with Icelandic and foreign designers.
66°North is a clear example of a company where good design is used to lead the growth and development of a brand, their design team now includes about 15 people.
66°North has a strong focus on sustainability and believe that through longevity of design, function, construction, care, and desirability their products can reduce the need for long-term consumption whether bought new or second-hand.
The Icelandic Design Award started in 2014 and honours the best Icelandic design and architecture annually. The importance of design in our society, culture and business has been growing steadily, and it is therefore vital to increase the understanding of good design and highlight the value of quality.
The jury of the Icelandic Design Awards 2020:
Sigríður Sigurjónsdóttir, chairman of the jury, Museum of Design and Applied Art
Hildigunnur Sverrisdóttir, architect, IUA
Sigrún Unnarsdóttir, fashion designer, IDA
Þorleifur Gíslason, grapich designer, IDA
Paul Bennett, chief creative officer IDEO, IDA
Margrét Kristín Sigurðardóttir, SI
Hörður Lárusson, grapich designer IDA
Sigrún Birgisdóttir, architect, IUA
The Icelandic Design Award is established by Iceland Design and Architecture in collaboration with the Iceland University of the Arts, the Museum of Design and Applied Art, Promote Iceland, Landsvirkjun and SI - the Federation of Icelandic Industries.