Third and the last nomination for the Icelandic Design Award has been revealed - Floating relaxation by Flothetta. The award ceremony will be digital on the 29th of January. 

Production and art direction: Blóð Stúdíó

Flotmeðferð eftir Flothettu er tilnefnt til Hönnunarverðlauna Íslands 2020

"Icelandic company Flothetta now offers float therapy that is specifically designed for small groups with emphasis on perfect relaxation and wellbeing. The aim of the entire process is to offer deep relaxation, wellbeing and rejuvenation. Testimonials from participants show that the therapy offers unique relaxation and a meditative state of mind. All water therapies currently used in the world today are individual therapies. With the group therapy, closeness to others has proven not to distract but to amplify the effects. In connection with Flothettan now offers a group float in many Icelandic swimming pools in recent years which is in itself an important development, and this new float therapy takes this experience a step further. In connection with the therapy the company has developed and marketed several products after the success of Flothetta which is a swimming cap which helps to enable people to float in water. Therapists receive special training where basic methods for water therapy are taught. The idea for float therapy has roots in Iceland’s ancient bathing culture and now adds a new dimension to it. It’s a therapy that is in tune with recent emphasis that creation of value is not limited to the production of objects but can involve experience, well- being and togetherness."

Flothetta is designed to experience a floating relaxation that gives you freedom from all external distractions. You are comfortably wrapped in water creating the perfect setting for the weightless body to experience a deep nourishing relaxation. While floating the whole chemistry of the body changes. Such as the muscle tension, the blood pressure and the heart rate drops dramatically and stress related chemicals are removed from the bloodstream and replaced by beneficial one's. Floating has a great effect on the mind as the deeply relaxing activity sets the brain to a theta state, which is a deep and healing state, normally achieved in deep meditation. All these biochemical changes occur naturally, all you need is to lie back and float into deep relaxation.

The idea of Flothetta was conceived in the year 2012 by Unnur Valdís Kristjánsdóttir, a product designer with a special interest in health and wellbeing. The birthplace of the design, Iceland is a land of wealth when it comes to thermal pools, due to the geological location of the country. The original design consists of a set of leg floats and one head piece. This float accessories were made to support independent floating in any water as a way to relax, reduce muscle and skeleton stress, letting go of emotional and mental stress and improve overall body-spirit connection.

Production and art direction by Blóð Stúdíó

The Icelandic Design Award honours the best Icelandic design and architecture annually. The importance of design in our society, culture and business has been growing steadily, and it is therefore vital to increase the understanding of good design and highlight the value of quality.

Celebrating achievement and excellence, the Icelandic Design Award is given to a designer, a team, a studio or an architect in recognition of an outstanding new work, object, project or collection. The award is given to a recent project that demonstrates creative thinking, resourceful solutions, thorough presentation and professional methodology throughout the design process. Best investment in design recognises successful investment in design or architecture in the past year. It is awarded over to a company that has incorporated design in the core of its operations to create value and increase competitiveness.

The award ceremony will be digital on the 29th of January.

The Icelandic Design Award is established by Iceland Design and Architecture in collaboration with the Iceland University of the Arts, the Museum of Design and Applied Art, Promote Iceland, Landsvirkjun and SI - the Federation of Icelandic Industries.

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Floating relaxation by Flothetta nominated to the Icelandic Design Award 2020

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