DesignMarch´s new director is Helga Ólafsdóttir and will join the team from December 1st. DesignMarch festival will happen for the 15 time May 3rd - 7th in 2023.  

DesignMarch´s new director is Helga Ólafsdóttir and will join the team from December 1st. DesignMarch festival will happen May 3rd - 7th in 2023.  

Helga has an BA degree in fashion design and product development from Hellerup Textile College and fashion design from Kent Institute of Art and Design in England. She has extensive experience when it comes to management, operation and development of creative projects, most recently for companies such as Rammagerðin, 66°North, Geysir and BestSeller in Iceland.

Helga founded the children's clothing brand Igló+Indí in 2008 and was managing director and creative director until 2019. In addition, she has worked as chief designer at Ilse Jacobsen, product development manager at Nikita and designer at All Saints in England.

“I look forward to taking over as director of DesignMarch and I have ambition and passion for Icelandic design to continue to grow and occupy an even bigger place in our culture and business life. Ever since the first festival in 2009, I have watched DesignMarch grow and prosper both as a participant and a guest. DesignMarch is one of the key factors that we Icelanders can use to strengthen our own value creation, contribute to a better society and bring design even more strongly into our daily lives. I look forward to working with a great team and partners to build DesignMars for the future, to use the good foundation that has already been created and to further strengthen the amazing forces that reside in Icelandic designers.“ Helga Ólafsdóttir, director of DesignMarch

DesignMarch has been held annually since 2009 and the festival brings together participants and guests with progressive design and innovation. The festival heralds new and surprising approaches and is a vibrant platform for ideas, diverse perspectives and knowledge driving force that enriches and enhances society. DesignMarch is a harbinger of optimism and creativity. The festival takes the opportunity to focus on design as a driving force for innovation, and demonstrate the important role of design, architecture and innovation in society. DesignMarch is produced by Iceland Design and Architecture.

“It's great to have Helga join DesignMarch. She has extensive and valuable experience as a designer, creative director, entrepreneur and manager of a design company with operations in Iceland and abroad. DesignMarch is a large festival that connects different disciplines and professional groups, where the projects of individuals, groups, entrepreneurs, large and small companies and institutions are displayed, all of which revolve around design in one way or another. We look forward to having Helga join the powerful team of DesignMarch!” Halla Helgadóttir, managing director of the center of Iceland Design and Architecture

DesignMarch Reykjavík 2022 Wrap-Up | Icelandair

Excellent celebration at the Iceland Design Awards

Helga Ólafsdóttir is the new director of DesignMarch

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