Crafting moments of magic at 3daysofdesign
The Icelandic Warehouse is an exhibition of Icelandic prominent furniture and interior design brands FÓLK Reykjavík, launching its remaking of Icelandic classic furniture and EPAL, presenting BAÐ, a homage to the unique Icelandic bathing culture, with unique scents from FISCHERSUND, a family-run perfumery / art collective and wellness concept FLOTHETTA.
Seemingly disparate, they’re all crafting their stories from Icelandic heritage, translating our collective memory into moments of magic.
Hosted by the Icelandic Embassy, facilitated by Iceland Design and Architecture, producer of DesignMarch, the annual Icelandic design festival and with the support of Business Iceland.
FÓLK Reykjavík is an emerging Icelandic interior and lifestyle brand founded in 2017. FÓLK makes designs for modern sustainable living. FÓLK works with progressive designers on smart homeware, furniture and lifestyle products focused on sustainability, responsibility and transparency around the production process. The vision is to enable and inspire people to live a more sustainable lifestyle.
At this years 3daysofdesign FÓLK presents its growing collection of circular and low impact furniture and accessories. Among FÓLK’s highlights are reimagined designs by honorary design award receiver Gunnar Magnusson, where his classic designs are reimagined with a circular twist, offering a fresh perspective on iconic Icelandic furniture.
The designers that are a part of FÓLK are: Jón Helgi Hólmgeirsson, Ólína Rögnudóttir, Theodóra Alfreðsdóttir, Studio Flétta, Gunnar Magnússon, Our Edition, Studio NAVET.
EPAL proudly presents BAÐ, (translates to BATH in English) a new Icelandic design line inspired by the raw beauty and calming presence of Icelandic nature. Developed throughout 2024 and launched in 2025, BAÐ is a collection of sophisticated and timeless items for wellbeing and comfort in the home.
The collection includes towels, bathrobes, swim bags, soaps, scents, ceramics, and toiletry bags – thoughtfully designed with natural tones and textures drawn from Iceland’s landscapes. With a strong commitment to sustainability and local production, all soaps, skincare products, and ceramic pieces are made in Iceland using Icelandic materials where possible.
BAÐ is the result of a unique collaboration between four renowned Icelandic designers, each selected for their deep expertise and distinctive vision: Ihanna – a renowned textile designer focusing on home furnishings with a strong Icelandic character. Margrét Jónsdóttir – celebrated for her delicate ceramic works inspired by nature. Flothetta – the creator of a water wellness world and floating treatments in nature. Sóley – a scent and herbal creator emphasizing local Icelandic ingredients.
Established in 2017, Fischersund is a family–run art collective and niche perfumery based in Reykjavik, Iceland. Founded by four siblings—Inga, Jónsi, Sigurrós, and Lilja—the brand serves as a creative platform using scent, visual arts and music.
Sensorial design and storytelling are used to create immersive experiences including unique perfumes, scented concerts and exhibitions. Music is used to tell the story of scent. Like perfume is composed of olfactory notes, the sounds of Fischersund are carefully crafted to create an atmosphere that transports the listener to Iceland. Together, Jónsi (of Sigur Rós), Sindri and Kjartan have composed 30 pieces of music that reflect the ethereal fragrances and bring the brand to life through sound.
Flothetta is an Icelandic water wellness concept designing innovative products and experiences to enjoy a weightless water relaxation.
Flothetta is a story of a design project that has given birth to nourishing water wellness culture. Since the design became available it has opened up a world of healing togetherness in the water, forming little communities where people meet up to enjoy nourishing experiences in the water. The product itself, Flothetta, has sprouted not only a community, but also a culture.
Flothetta is an example of a simple but brilliant idea, based on Iceland long established bathing tradition. It is in line with modern day ethos of mindfulness and health consciousness.
