Urgent experiments on reality nominated to the Icelandic Design Awards 2022

October 25th, 2022

Urgent experiments on reality by Sól Hansdóttir is nominated to the Icelandic Design Awards 2022. The awards will take place on November 17th in Gróska.

From the jury: 
Urgent experiments on reality is a fashion collection, the designer’s first product after graduation, consisting of clothes made of wool as their main substance. The collection is manufactured in the designer’s studio in Reykjavík.

The conceptually strong product is interweaved with modern design and innovative use of wool and horsehair. The wool is both local, from Ístex, and from the Danish textile producer Kvadrat. Secondhand textiles and residue textiles have also been used for the collection. The designer wants to question the traditional life cycle of textiles in clothes production and the stereotype of fashion cities by working both in Reykjavík and in London.

The material composition and innovative design provokes tradition and elevates the discussion of environmental design and the use of local material. The result is a collection of innovative clothing on the border of fashion and sculpture.

About the project: 
“Urgent Experiments on Reality” is Sól Hansdóttir’s debut collection after graduating last spring from Central Saint Martins. The designer proposes a collection of 10 looks. All garments are made in her studio in Reykjavík, Iceland using local resources. The collection was premiered at London Fashion Week with DiscoverLAB. Sól explores creating a fashion collection in a “non-fashion city” using local resources and production. Sól’s signature Spiral Tailoring is developed through the collection. Icelandic wools in colour on colour, layers together for an off kilter deconstruction and reconstruction of these familiar garments. Vibrant tones of violet and yellow are set with beige, aggressive reds, corny peach and sweet pink. The wool was sourced both locally from Ístex as well as from the sustainable Danish wool manufacturer Kvadrat. Other fabrics and materials were thrifted and / or bought deadstock. The raw horse hair is sourced from Sól’s family farm and were used to create some very special pieces. The knitwear pieces were developed locally, using locally sourced, sustainable wool and fully finished by hand in the studio.
With the collection Sól subverts the reality of a garment, questions the fashion supply chain while challenging the idealisation of a fashion city by working between Reykjavík and London. All garments are made in her studio in Reykjavík.

About the designer: 
Sól Hansdóttir is a anti-disciplinary Icelandic fashion designer working between Reykjavík, Iceland and London. Sól graduated from the MA fashion course at Central Saint Martins where she was granted the L'Oréal Creative Awards for her graduation collection as well as being a L'Oréal pro scholar.

The jury of the Icelandic Design Awards are Sigríður Sigurjónsdóttir, designer and director of the Museum of Design and Applied arts, chairman, María Kristín Jónsdóttir, designer, vice chairman, Ragna Fróðadóttir, designer, Þorleifur Gunnar Gíslason, designer, Arna Sigríður Mathiesen, architect, Margrét Kristín Sigurðardóttir for the Federation of Icelandic Industries and Daniel Byström, designer and Design Nation. 

The Icelandic Design Award honours the best Icelandic design and architecture annually. The importance of design in our society, culture and business has been growing steadily, and it is therefore vital to increase the understanding of good design and highlight the value of quality. 

Celebrating achievement and excellence, the Icelandic Design Award is given to a designer, a team, a studio or an architect in recognition of an outstanding new work, object, project or collection. The award is given to a recent project that demonstrates creative thinking, resourceful solutions, thorough presentation and professional methodology throughout the design process. Best investment in design recognises successful investment in design or architecture in the past year. It is awarded over to a company that has incorporated design in the core of its operations to create value and increase competitiveness. 

This week we will be announcing the nominations for the year 2022 and the award ceremony will take place on November 17th. Stay tuned. 

The Icelandic Design Award is established by Iceland Design and Architecture in collaboration with the Iceland University of the Arts, the Museum of Design and Applied Art, Promote Iceland, and SI - the Federation of Icelandic Industries.

October 25th, 2022
Álfrún Pálsdóttir


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