Behind the product - Marko Svart for SVARTBYSVART

Behind the product is a short-doc web series based around icelandic fashion designers and delves behind the curtains of icelandic entrepreneurs and designers who run their brands in the creative bustle of Reykjavik's city center. Next up is the scandinavian designer Marko Svart.

The scandinavian designer Marko Svart runs his brand SVARTBYSVART alongside his partner Momo in the center of Reykjavik. SVARTBYSVART is a fully unisex fashion brand with emphasis on sustainability and in-house production. 

Behind the product is a short-doc web series based around icelandic fashion designers and is produced by Blóð stúdíó. The series delves behind the curtains of icelandic entrepreneurs and designers who run their brands in the creative bustle of Reykjavik's city center. The series goes beyond the glossy imagery of design and sets focus on portraying a realistic image of the people behind the designs and how their products come to be - from an idea, to a fully fledged product. 

Icelandic design in itself is a young profession but constant expansion with enormous possibilities in both job and value creation. Behind the product engages the modern customer with informative short videos that emphasize on the human aspect of design and the process of product making. The project's objective to aid in the sustainable growth of icelandic design through accessibility and visibility.