Fischersund wins Project of the year at the Icelandic Design Awards 2025
Fischersund speaks to all the senses through fragrance, music, and visual art. Since its founding, Fischersund’s sensory world has expanded and deepened, growing alongside an ever-evolving body of work and collection of creations.
The collective focuses on a holistic sensory experience, intertwining scent with sound and image. The diverse and powerful experiences that Fischersund creates serve to build bridges between memories, connecting us to places and moments, across different periods and contexts.
Since 2017, Fischersund has flourished in step with a distinct and cohesive vision that encompasses perfume, candles, incense, textiles, soundscapes, sensory experiences, and exhibitions. This evolution underlines that Fischersund’s work is not confined to individual objects or shows but forms an ongoing world of experience — one that continues to grow and take shape.
A vivid example of this approach is the exhibition Faux Flora, where Fischersund explores an imagined botanical realm through scent, sound, and visual works reflecting the life cycle of plants. The exhibition is both an aesthetic and emotional study of humanity’s relationship with nature, demonstrating how Fischersund uses diverse media to create a holistic, dreamlike, and personal universe.
Fischersund is a multisensory world, an ecosystem where design and art intertwine as a unified process, where perception itself becomes the material and experience the final creation.
Fischersund art collective is made up of siblings Inga, Jónsi, Lilja, and Sigurrós Birgisdóttir, along with Sindra, Albie, and Kjartan Hólm. Their practice is rooted in collaboration, where diverse perspectives and creative approaches converge.
At the heart of their work is a living dialogue between art and everyday life, expressed through their various mediums and unfolding as a shared journey. This approach makes the group flexible, experimental, and open, continually expanding the sensory world they have created together.
The award ceremony took place for the 12th time on November 6th in Gróska, in the presence of a large crowd who celebrated outstanding design.
The Icelandic Design Award honours the best Icelandic design and architecture annually. The importance of design in society, culture and business has been growing steadily, and it is therefore vital to increase the understanding of good design and highlight the value of quality.
The Icelandic Design Awards were established by Iceland Design and Architecture in collaboration with the Iceland University of the Arts and Museum of Design and Applied Art, with support from Business Iceland, Housing and Construction Authorities, UI Science Park, Gróska - innovation and business growth center and the Blue Lagoon.
