Studio 2020 - Digital Sigga

Designing in the digital world with designer Sigríður Birna Matthíasdóttir, Digital Sigga, in Studio 2020 at DesignMarch in June. Studio 2020 was created as a response to the Covid 19 pandemic, an experimental way of communicating Icelandic design, content beyond and below appearances alone.

Digital Sigga - Digital Identity

Sigríður Birna Matthíasdóttir, aka Digital Sigga, completed an MA in design exploration and translation at the Iceland University of the Arts. She studied fashion design at Studio Berçot in Paris. Her work involves avatars, virtual fashion, and face filters for Instagram. Using digital technology to examine and develop new aesthetics and standards of beauty.

This is a part of a 7 interview series with different designers and premiered at Dutch Design Week.

The creators and curators of the Studio 2020 are Hlín Helga Guðlaugsdóttir, curator of DesignTalks, Garðar Eyjólfsson, programme Director of MA Design at Iceland University of Arts, María Kristín Jónsdóttir, editor in chief of HA magazine, Steinn Einar Jónsson, designer and Einar Egilsson, filmmaker, with the support from Inspired by Iceland.