Studio 2020 - Flétta
Urban mining with product designers Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir from Flétta in Studio 2020 at DesignMarch in June. Studio 2020 was created as a response to the Covid 19 pandemic, an experimental way of communicating Icelandic design, content beyond and below appearances alone.
Flétta, Hrefna Sigurðardóttir and Birta Rós Brynjólfsdóttir - Urban miners
Flétta, a conceptual design studio by designers Birta and Hrefna. With a BA-degree in product design from Iceland University of the Arts, they use excess materials and recycle. Focusing on matters that affect society, its people and the outcome can be anything that contributes to it. All products are made by hand in Iceland.
This is a part of a 7 interview series with different designers and premiered at Dutch Design Week.
The creators and curators of the Studio 2020 are Hlín Helga Guðlaugsdóttir, curator of DesignTalks, Garðar Eyjólfsson, programme Director of MA Design at Iceland University of Arts, María Kristín Jónsdóttir, editor in chief of HA magazine, Steinn Einar Jónsson, designer and Einar Egilsson, filmmaker, with the support from Inspired by Iceland.