For this year’s festival, Icelandair and Design March joined forces and produced a short documentary about the spirit of Iceland within the world of design.

But what is the spirit of Iceland? Is there even such a thing? This question may not even have a clear answer. To get just a little bit closer to one, though, we dove into the minds of eight different designers to see if we could uncover this elusive spirit and its existence, where they find their inspiration and how they go for it. We hear a little about how sustainability is an integral part of modern design and about the power, energy and connections Icelandic designers are so used to taming.

DesignMarch // HönnunarMars Reykjavik 2021 | Icelandair

DesignMarch in May happened in Reykjavík 2021

Why not? Designing the Spirit of Iceland

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